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It defines key terms like distribution channel, intermediaries, direct and indirect selling. It highlights the critical importance of effective channel. Selecting channel members, training channel:
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This presentation delves into the various structures and strategies employed in distribution channels within logistics management. 4.three level channels channel of distribution. The document discusses distribution channel management.
In the field of marketing, channels of distribution indicate routes or pathways through which goods and services flow, or move from producers to consumers.
In this path, one ore middlemen is added. Members, motivating channel members, evaluating channel members and modifying channel arrangements. It describes different types of distribution.
